Project Details

Client: MNSTR/Desperados

Date: 13 April 2017

How to reinvent the limited edition and continue to be at the forefront of street art inspiration ? In 2017, Desperados, the 9ème Concept and DVMobile start a digital turning point using augmented reality at the heart of a launch for an exclusive Desperados bottle edition.
Matthieu Dagorn, sculptor and street artist, had carte blanche to transpose his imagination on digital. During the 14 days, equipped with sheets of paper, an HTC Vice and a Google Tilt Brush ™, he projected his creative universe on the walls of a 12ft² cube, specially designed for the limited edition. He managed to create a physical work that comes alive throught a dedicated augmented reality app.
Month 3D design
People Team
To Data