Client: CHIVAS / CHIC & CITIZEN
Date: 29 December 2015
Chivas Regal invites you to embark on a virtual journey to Strathisla distillery, home of Chivas Regal. Discover from our Master Blender Colin Scott himself which Chivas Regal blend best fits your taste preferences.
During its broadcasting in the duty free zones of international airports, the film "Chivas Taste of discovery" came with a full physical and digital experience. By putting the helmet on, passengers could choose among the ingredients of this very singular Chivas whiskey. The experience continues through a personalized tour of the Strathisla distillery in 360 degree. Depending on the chosen ingredient, Colin Scott, Master Blender of Chivas adapts his speech to describe the subtleties your aromas. At the end, the passengers could find these same ingedients in the store where he could buy them.